What happens when a game allows modding?

There’s a perception from certain developers (or more importantly, publishers) that if you provide an SDK or allow open modding of your game, that the resulting maps, levels, missions or content created by the modding community can take away from the developers own expansions and reduce the opportunity to generate more revenue from future content.

Two of the worlds greatest games were created through modding, Counter-Strike was developed by two guys using the Half-Life engine, the Half-Life engine was heavily borrowed from ID’s Quake engine as well. DotA (Defense of the Ancients), a team based hero strategy game (or now commonly referred to as Multiplayer Online Battle Arena, MOBA for short) has spawned a huge industry with Valve, Blizzard, Riot Games and S2 Games all creating their own takes on the genre, from one time transactions, to microtransactions, to free to play.

Modding is mashup, and I think most of us tend to agree that mashup and remixing is positive for the human culture.

Day Z Mod

Anyway, what happens when developers decide to embrace modding? Well, you get an extended life cycle for your game firstly if people end up developing mods which people want to play and subsequently purchase your game in order to do so.

This is exactly what has happened with Arma 2, a three year old title created by a Czech developer, Bohemia Interactive. A New Zealand living over there has developed a mod titled DayZ,


A 225 km2 open world post-soviet state and one of the areas hit by a new and presently unknown infection which has wiped out most of the world’s population. You are one of the few who have survived and now you must search this new wasteland in order to fight for your life against what is left of the indigenous population, now infected with the disease.

Go Solo, team up with friends or take on the world as you choose your path in this brutal and chilling landscape using whatever means you stumble upon to survive.

This is your story

That last line in particular is such a great phrase that really does capture the feel of the game, but anyway, I’m not here to talk about the game (which you should check out if you’re a PC gamer). I wanted to simply point out, that when you have a title which is 2-3 years old, and provide modding support, sometimes the rewards can pay off.

It’s certainly no small feat that ArmA 2: Combined Operations is now placed 2nd in the top sellers list on Steam, only behind a game developed with a multi-million budget and marketed around the world and ahead of other popular games of the year such as Portal 2 and Skyrim.

I wouldn’t be surprised if the sales from this modification alone had driven enough sales to rival the games actual release, the excitement and organic user promotion around this game has been stronger than what I saw when it originally released on it’s own.

Steam Top Sellers Day Z

Developers and publishers take note, some times it pays to keep an open mind and an open gate for future development.

IS AN MBA WORTH IT?

Someone on facebook just asked me this

ANSWER:

NO. I specifically said to him, “If you go for an MBA I’m going to hunt you down and kill you”

- why take 2 years off from this exciting and fast moving job market.

- 2 years is like 20 Internet generations

- why get $100k in debt? (the world of tutions is a LOT different than even ten years ago)

- A “Marketing” class in a business school is taught by a guy who got his PhD 10 years ago. Real marketing is done by people who are using marketing tools invented yesterday

- “Investing” is only learned by experience

- “Management” is learned by leading people and failing the first few times.

- “Sales” is learned by having the passion to sell something you love.

- There’s no such thing as “business”. There’s such a thing as making people’s lives better. Figure out how to do that and you won’t need business school.

- A school is a business. An MBA was just another way to create a skew. It turned out to be a “screw” but most people don’t learn that until it’s in the wrong hole.

James Altucher

The Big Things in Gaming.

Was trying to fill someone in earlier today about some of the bigger things in competitive gaming and esports at the moment.

If you’re not up to speed or aware of how impressive the space currently is, you may find this interesting yourself.

Not all info is necessarily accurate and most of it is intentionally light, just a quickly thrown together opinion, but hope you can find it useful to share with someone whom you want to get up to speed on Esports.
 

Major League Gaming (America)
www.majorleaguegaming.com 

MLG is a professional eSports organisation running events in the US and Canada.

Unlike the other groups listed here, they have focused not only on PC but heavily on Console (Xbox 360, PS3) gaming. They have just recently pushed into a PPV model which supplements their normal year calendar or standard membership costs.
http://youtu.be/hquS2GoO4w8 (MLG Winter Championship Recap)


Intel Extreme Masters (Global/European)
http://www.esl-world.net/masters/ 
IEM is a worldwide tournament run by ESL (Turtle Entertainment, Germany) sponsored by Intel.
This group has a worldwide circuit which teams or players attend in order to qualify for the Global Final which is hosted yearly at CEBIT.
From a production perspective, these guys do it the best. I’ve been to their studio in Germany before and had an interview while there for WCG. They pull in some good sponsors by selling a white label TV/side show that compliments their main content at an event. E.g. “BeNQ TV” essentially their own crew all labeled as BENQ, producing the interviews and cutaways that happens away from the main tournament area.
http://youtu.be/TybvL_U0sgs (Intel Extreme Masters 2012 - Final Day)

GOMTV (South Korea) 
http://www.gomtv.net/
GOMTV hosts the StarCraft 2 Leagues GSL, GSTL and AOL in South Korea. GOMTV However is actually a very broad online media platform (makes sense in a market where fibre internet is the norm), GOM TV service offers users various video contents ranging from documentaries and television dramas to major motion pictures. The service mixes both ad-supported and pay-per-view content. For gaming, GOM seem to own, produce and present all the major gaming leagues (predominantly StarCraft) in South Korea all by themselves, from one end of the development chain to the end of the distribution chain.
http://youtu.be/mp2V1LxsjEw (GSL 2011 Final, Players Entrance)
http://youtu.be/9ud7WPfytqU (GOM Studios walk through)

Twitch TV
Both MLG and IEM use Twitch TV as their broadcasting platform, it is a gaming orientated live stream network that is seemingly the most popular destination to stream gaming related video in the US and Europe. It’s still relatively new and quiet, but it will quickly pick up pace, ESPECIALLY if they start to make their website better and provide better solutions or guides on how newcomers can start to stream. Top streamers can make money by taking a share of ad revenue which is generated by non-skippable video rolls which interrupt the stream.
http://twitch.tv/simcore (I’ve been recently trying out some streaming myself, I’m popular in NZ for FPS games, but I’m still starting out)
Let me know what you think about any of this or if you’re keen to discuss your opinions on the state of esports in 2012, Twitter @simcore

So, Henry (age 8) asks me about the "Horror movie" Human Centipede

Henry:
I've wanted to know what it is for a YEAR. A YEAR.
Me:
You don't want to know. I wish I didn't know.
Henry:
I need to know.
Me:
Fine. This guy kidnaps these people and then sews their mouths to each other's buttholes.
Henry:
(pulls a really weird face, I've never seen this face on him) What? What do you mean? That guy is crazy.
Me:
He has three people. The ones with the mouths on the buttholes eat the poop until they die.
Henry:
You've seen this.
Me:
No. Gross.
Henry:
Okay, so if there are 3 guys then what guy would you want to be? I'd want to be the first guy.
Me:
Me too.
Henry:
It sounds like a comedy.

Source kellyoxford

Reblogged from kellyoxford